Opinion - When fashion brand, Zara arrived in New York at the beginning of 1990, the New York Times coined the term "fast fashion" to describe the brand's assertion that it would only take 15 days for a product to go from design to shelf. Allegedly the brand uses the same principle today: make speed and low cost a driving force. Equally has become disposal. Today, 39,000 tons of discarded fast fashion are being left in dumps in Chile's Atacama, and an estimated 60% of a 65 feet pile in a landfill on the outskirts