It’s a fusion, a mixed musical pot as TTT Ltd brings together a blend of local artistes for its first jazz show.
Under its Sweet 100.1 FM radio brand, the media house will present Jazz –a fusion of our music and culture, on June 4 at the International Waterfront, Port of Spain.
TTT Ltd’s CEO David Roberts said the show was a part of the state-owned media’s wider mandate to take its listener and audience to the next experience level.
“Over the last two years we have been very restricted in terms of our movement because of the pandemic. We felt as though now would have been the time for us to introduce what is the first event for Sweet 100 outside of its usual Christmas events.”
The event is consistent with the station’s adult contemporary market and also provided opportunities for artistes and creative people, he added.
Patrice Roberts and the A Team, Nailah Blackman and Sokah, Destra and Bakanal, David Rudder, Freetown Collective, Carl “Beaver” Henderson featuring Moricia Cagan and Kay Alleyne, Sharda Patasar, Pedro Lezama, Adrian King and Joshua Regrello are the event’s performers.
[caption id="attachment_957919" align="alignnone" width="683"] TTT Ltd's CEO David Roberts -[/caption]
It is also part of the media house’s strategy to provide local content for a global market.
Roberts said the company has been observing consumption patterns and even though it is a live event, the company will be packaging it for TV and online audiences through its partnership with Tego. Tego is an app that provides content from Caribbean TV stations.
“We have our partnership with Tego for streaming online. And we have tested before pieces of paid content to see what the response would be like and understand where people are looking at us from and where people are demanding our content.”
The cast was also chosen to ensure the show’s saleability to its audiences. TTT Ltd chose the cast to be representative of Trinidad and Tobago.
“We are going to ensure the promotion of the content when it comes to streaming and airing to ensure we get the type of interest that we want in it.”
[caption id="attachment_957924" align="alignnone" width="691"] Patrice Roberts -[/caption]
Initially, the media house would air its content simultaneously.
Recognising this, Roberts decided do things differently and instead air the content at differ times based on its statistics.
TTT Ltd is on a mission to become as data-driven as possible. It was rebranded and re-launched in 2018. It was formerly Caribbean New Media Group (CNMG). However, TTT, in its initial form, was the state-owned media from 1962-2005.
Roberts said TTT Ltd is becoming more strategic about what and when it is posting.
So it decided to host a jazz show as “it was the right lane and a good brand for us to push out as a signature event.”
This is the first year and he hopes it becomes a fixture on TT’s calendar of events. The country has been getting good feedback on its local content, he added.
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