A significant player in the Eastern Caribbean tourism industry has underscored the need for respect, preservation, and enjoyment of the natural environment in developing the sector. Sam Raphael is Developer and Managing Director of the 89-room Jungle Bay Resort and Spa in the Commonwealth of Dominica. It's a property that promotes wellness and ecotourism and which he described as being unique to the Caribbean brand. Raphael explained that the traditional Caribbean brand is more geared towards the sun, sand, and sea and 'whatever else goes with that'. 'The choice that a traditional developer from outside has given the Caribbean for
