This Natural Hair Entrepreneur Is Expanding Her Brand To Include Hand Gwen Jimmere)
Since the spread of COVID-19, or the novel coronavirus, pandemic, many entrepreneurs have been forced to make a complete pivot with their businesses to adapt to the new reality brought on by the viral outbreak.
Gwen Jimmere is known for creating a highly successful natural hair brand with Naturalicious.
Now Jimmere is moving from natural haircare to creating a new hand sanitizer in light of COVID-19.
Jimmere announced that she is expanding her brand into Naturalicious Hand Sanitizer, manufactured within her company’s Detroit-based headquarters.
In a time where disinfectant products are low in supply—in addition to bleach, paper towels, and toilet paper—Jimmere plans to use the pivot to keep her business afloat during the viral outbreak.
