NEW YORK — Researchers from Vienna University of Economics and Business and Cornell University have found that consumers are increasingly seeking local, traditional products, or those that remind them of their childhood and family. The study, “Connecting to Place, People, and Past: How Products Can Make Us Feel Grounded and Why Marketers Should Care,” is authored by Isabel Eichinger, Martin Schreier, and Stijn M.J. van Osselaer. The […]
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