Preventing young people from becoming addicted to tobacco and related products is therefore key to a smoke-free future.
By adopting 100% smoke-free policies governments can denormalise smoking and turn youth away from tobacco and related products.
The tobacco industry uses sleek and attractive designs to market its dangerous products to young people.
Some common strategies used by the industry to target youth include hiring "influencers" to promote tobacco and nicotine products on social media, sponsoring events, and launching new flavours that are appealing to youth, such as bubble gum and cotton candy, which encourages young people to underestimate the potential harm of using them.
Given that tobacco kills half of its long-term users, the tobacco industry needs to get young people addicted to its products to ensure its survival.
