After 18 years growing his promotional business Isaacs Promotions, Seon Isaacs said his next step is to invest in young people in the soca industry.
Isaacs began his career in radio after leaving Pleasantville Senior Secondary. He said he did a brief stint in construction but realised it wasn’t for him. But the job enabled him to save enough money to begin entering the entertainment industry.
“I did a broadcasting course with Fine Tune Media, that’s Romel Best and Samantha John, and then began working at two radio stations in 2007. The working hours were really short and I ended up with more time to do more things, and once I understood how the radio system worked, I used it to my advantage, gained momentum, gained popularity, and then I started to do events of my own as a promoter.”
Isaacs registered his company Isaacs Promotions in 2007 and began putting on events in south Trinidad.
“Before I got that off the ground, I became part of a unit called Studio 53 starting in 2005, and we quickly became the body that was responsible for what they called local reggae music, because we helped produce a lot of the major songs and artists at the time, including Prophet Benjamin, I-Sasha, Million Voice, King David, Mr King, Zebulon, who was one of the first artistes I managed. It worked out well for us as a unit and I was still able to do everything I was doing under Isaacs Promotions. That partnership went on for a number of years and then we came to a point where everyone wanted to do different things.
“Between picking up momentum with radio and producing artists with Studio 53, I had direct connections to artists, it was easy for me to get talent to perform at my events.”
[caption id="attachment_1084270" align="alignnone" width="1024"] Promoter Seon Isaacs said he is highly involved in the promotion and marketing of the upcoming Redemption Concert on June 1. -[/caption]
He said he was able to capitalise on his popularity, grow his business, and add more services to Isaacs Promotions.
“I started to add bigger clients, do management with Benjai, Blaxx, Flippo who is now Azaryah, Lil Bitts, and more. I was able to steer their careers over a period of years. In doing that, a lot of opportunities came for me to do events overseas, and I still currently do events overseas in the islands and in the District of Columbia, Maryland, Virginia (DMV) in the US.”
Isaacs said he is highly involved in the promotion and marketing of the upcoming Redemption Concert on June 1. He said this would be the fifth Redemption Concert he has worked on.
“I hope to see everyone in the Savannah for Redemption 9. That team, the Tropics Entertainment family, is a well-oiled well that is always in constant motion. It’s Tropics, Java Nation, Johnny Q Sound Company, and Isaacs Promotions. It’s a well-rounded team and for all these years we’ve been working well together with regards to Redemption. We also put on Army Fete and Brass Bacchanal.”
Currently Isaacs Promotions runs with a staff of seven people.
“Many times people ask us
