BAVINA SOOKDEO
“Don’t underestimate the value of a grocery job. While it’s a field that may not be studied at university, it’s the backbone of our communities because everyone relies on food. Approach it as a career, not just a job.”
This is what Sunita Persad, managing director of S&S Persad Supermarket Co Ltd, said when asked by Business Day to advise aspiring entrepreneurs, especially those looking to carry on a family-business legacy.
Persad, who manages the family-owned business, was interviewed as several organisations across the country celebrate Indian Heritage Month.
She shared insights into the rich history and promising future of S&S Persad Supermarket as she reflected on the milestones, challenges, and enduring values that have shaped the supermarket’s evolution.
A legacy of growth and service
In Rio Claro, a remarkable journey began 34 years ago. What started as a humble road-sales venture by visionary parents Leela and Sharma Persad has blossomed into the thriving enterprise known today as S&S Persad Supermarket, which now boasts four locations.
“In 1990, my parents embarked on a venture that laid the foundation for our family legacy,” recounted 46-year-old Persad.
“Armed with determination and a dream, they started their business through road sales, offering essential goods to the local community.”
Over time, her parents’ dedication to providing quality service and actively engaging with the community started to yield positive results.
“In 1995, recognising the growing needs of their customers, Mom and Dad made the pivotal decision to expand their business.”
“The road sales evolved into a fully-fledged mini-mart, offering a more extensive range of products and services to meet the demands of the community.”
The dawn of the new millennium brought with it an era of expansion for the then-small business.
“By 2005, it had become a household name in Rio Claro and Mayaro, known for its commitment to quality, affordability, and personalised service.
“During this period, the mini-mart transformed into a full-scale supermarket, catering to an ever-expanding customer base fully managed by my mom. During this expansion, my sister and I were completing our studies abroad before we made our full commitment to the business.” Persad journeyed to the Northern Alberta Institute of Technology, University of Lincolnshire, where she studied business management.
The years between 2011 and 2023 brought a period of unprecedented growth for S&S Persad Supermarket.
Under the stewardship of the Persad family, the business expanded its footprint, opening two more locations in Mayaro and most recently, one in Freeport.
Amidst the covid19 pandemic, the company also initiated its inaugural non-profit children’s foundation, Project Hope, aimed at addressing the needs of disadvantaged children in the Rio Claro and Mayaro communities.
Navigating challenges, embracing sustainability
Over the years, the supermarket has faced numerous key milestones and challenges which shaped its
