The number one form of marketing today is content marketing!

Your content marketing specialist plays a vital role in your business creating the right content that can build and nurture a community, establish your brand as a leader in your space and ultimately generate leads & sales.

This article breaks down the role and function a content marketing specialist plays in your organisation, the skills they need, salary ranges from a variety of markets and lastly, courses that you can take to become a Content Marketing Specialist.

A content marketing specialist is responsible for creating, editing, optimising, and strategising the direction of a company’s content.

They’re tasked with ensuring content – regardless of its form – is interesting, relevant, and discoverable.

Content marketing specialists also strategise and contribute to the creation and distribution of content. They play a critical role in a company’s inbound marketing strategy, as content can be used in the awareness, consideration, and decision stages of a marketing campaign.

Duties of a content marketing specialist include:

· Develop and implement a content marketing strategy

· Research industry trends and topics to create relevant and valuable content

· Write, edit and proofread various types of content, such as blog posts, articles, and social media posts

· Create and manage a content calendar

· Optimise content for search engines

· Promote content through various channels, such as social media and email marketing

· Analyse and report on the performance of the content

· Collaborate with other teams, such as design and product teams, to create cohesive campaigns

· Stay up-to-date with digital marketing trends and technologies

Qualifications:

· A bachelor’s degree in marketing, communications, journalism or a related work experience

· one-three years of experience in content marketing, digital marketing, or a related field.

· Strong writing, editing, and proofreading skills.

· Familiarity with content management systems (WordPress, Squarespace, Shopify, Wix)

· Thorough understanding of analytics tools.

· Experience with search engine optimisation (SEO) and social media management.

· Knowledge of and experience with marketing automation tools.

· Strong project management skills and ability to multitask.

· Strong analytical skills and ability to measure and report on the performance of content.

· Experience with design and video editing tools is a plus.

· A portfolio of relevant content.

Salary Ranges:

· United States: US$33,530 – US$120,460 per year

· United Kingdom: US$37,000 – US$55,000 per year

· China: US$22,000 – US$71,000 per year

· Australia: US$42,000 – US$82,000 per year

To become certified in content marketing, here are some of the top free and paid courses you can do:

· Content marketing – HubSpot (Free)

· Content marketing – SEMrush (Free)

· Content marketing foundations – LinkedIn Learning (Free)

· Content marketing mastery – Digital Marketer (Paid)

· Content ma