Rihanna’s business model for Savage X Fenty is probably one of the more unconventional ways businesses have shifted due to e-commerce, but her sweeping success is a proven formula that sees the business taking the next step to launch physical locations nationwide. The company started as an online company marketed to Rihanna’s millions of fans, but now, the company’s sexy lingerie line will be available for in-store shopping starting in 2022. A top executive, Christiane Pendarvis, co-president and chief merchandising […]
