The production company founded by Ahmir “Questlove” Thompson and Tarik “Black Thought” Trotter of the hip-hop collective The Roots signed a first-look deal with Universal Television Alternative Studio and Universal Television.
Under the three-year deal, Thompson and Trotter’s production company, Two One Five Entertainment, will develop scripted, unscripted, and special programming across NBC’s television and digital content platforms.
“This deal is very important to us as we’ve been content producers and storytellers for our entire career,” said Thompson in a statement sent to BLACK ENTERPRISE.
“Many of our initial projects have been music-centric content, and one of our goals is to become the premiere hub for music storytelling – a safe space for these stories to be shared across a variety of platforms,” added Trotter.
“The Roots are innovators and cultural tastemakers whose breadth of musical knowledge is unparalleled,” said Meredith Ahr, President, of NBC Alternative and Reality Group.
