The content originally appeared on: News Americas Now By David Lewis News Americas, WASHINGTON, D.C., Fri. Mar. 15, 2024: Not since the 1996 “cola wars” when Coca-Cola secretly purchased Pepsi’s operations in Venezuela from the Cisneros Group have we had U.S. global corporate majors competing head to head in any market in the Americas. That deal of $500 million in 1996 ($983 million in 2023 dollars) is a standard on B-school case studies of M&A business. Today, it is greatly […]
