DALLAS, Dec. 2022 - Nu Standard®, a state-of-the-art hair care brand curated for the Busy Queen on-the-go, will launch its new professional hair care treatment, HYDRASILK® Hydrating Bond System, in January 2023 exclusively with CosmoProf stores nationwide – the leading distributor of salon products to Licensed Professionals in the hair industry. The launch will mark the first-ever distribution of a bond system curated by a Black woman and specifically designed for textured hair, regardless of ethnicity. Nu Standard® strategically partnered with licensed hairstylists to create safe and advanced products for professional use, with HYDRASILK® being one of the direct outcomes of this approach. 'Honestly D-I-Y was overrated
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