Domestic tourism a key growth driver for hospitality sector
Wednesday, June 24, 2020 0:01
By HASNAIN NOORANI |
Domestic air travel, which has been one of the key growth multipliers for the travel and hospitality industry, will be impacted by the new norms.
After months of no travel, people need that well deserved break and the sense of wanderlust will influence the desire to be keen to explore destinations within the country.
While domestic travel contributed over 30 percent of Kenya’s leisure travel in 2019, it will grow with renewed vigour and the demand from domestic travellers will mark the beginning of a new era of travel in the coming months.
Driven by the desire to travel post Covid-19, people will embark on domestic travel characterized by road trips to less tourist-centric destinations; thereby leading the rediscovery of unique and secluded locations.
Domestic air travel, which has been one of the key growth multipliers for the travel and hospitality industry, will be impacted by the new norms, and the effect on pricing will only be seen once travel slowly resumes over time.
