According to a survey released by Boston Consulting Group (BCG) titled East Africa’s Rebound, workers will have to adapt to the new reality to ensure near-term business continuity in the region.
Global shocks and local restrictions aimed at curbing the virus spread have severely impacted businesses across sectors,” states the report.
BCG Nairobi office Managing Director Mills Schenck said containing Covid-19 will be a daunting journey for East African businesses.
Since most consumers have moved online due to government directives to contain the virus, business leaders should invest in the digital customer experience.
According to BCG, governments can support businesses to capitalise on opportunities by removing barriers to trade across the region, which would empower local manufacturers.
