The Barbados Tourism Marketing Inc. (BTMI) is working on a new strategy to boost the island’s tourism product, making it more authentic and unique and eventually roping in thousands of locals to showcase Bajan experiences.Speaking to Barbados TODAY in the Grand Cayman where the Caribbean Tourism Organisation (CTO) and the International Aviation Transport Association (IATA) conference is being held at the Ritz-Carlton Hotel, chief executive officer of the BTMI Dr Jens Thraenhart said the eastern Caribbean island had more to offer than sun, sea and sand.He said the new project, called The Bajan Experiences Collection, would not only make the island’s offerings stand out, but it will also make way for communities to benefit more from the tourism industry.“Barbados shouldn’t be a seasonal destination, it should be an all-round destination. The fact that it is not is an opportunity and I believe we can solve that by repositioning Barbados from the beach only,” said Thraenhart, who was one of the five-member delegation representing the island at the event.
