According to ESPN.com, Michael Jordan and Jordan Brand are pledging $100 million over the next 10 years to nationwide organizations “dedicated to ensuring racial equality, social justice and greater access to education.”
To quote from ESPN:
“Black lives matter.
This isn’t a controversial statement,” read a joint statement from Jordan and his company, which is a subsidiary of Nike.
Specifically, Jordan Brand will increase its work in communities across the United States to provide access to education and opportunities for future generations, while also taking a more active role in supporting organizations that work to effect policy change in local government.
The Jordan Brand pledge came hours after Nike announced its own “Commitment to the Black Community,” an additional $40 million collective pledge to community organizations from the Nike, Jordan and Converse brands over the next four years.