Meet The Jewelers Who Are Bringing African Luxury To The Instagram
The continent of Africa has long been a powerful resource for precious stones and raw materials that are worth millions in numerous industries.
Africa isn’t only the source of these precious gemstones but the birthplace of a new wave of jewelers and jewelry houses to emerge to redefine the meaning of African luxury.
Take designers like Vania Leles who opened her own jewelry brand,
Vanleles, back in 2011.
“Even though world-renowned houses have always sourced the majority of their gemstones from Africa, there isn’t a single African person or dealer leading in a
jewelry house,” she explained.
You also have people like Sierra Leone-born British designer,
Satta Matturi, who leads her own namesake fine jewelry company challenging the idea of what African design is and how many Western stereotypes have reduced them to primitive and unevolved.
