McDonald’s USA today announced the launch of its $500,000 Black & Positively Golden® Scholarship Fund to help students attending Historically Black Colleges and Universities (HBCUs) continue their education this fall, despite impacts of COVID-19.
The announcement comes in conjunction with the launch of the 2020 ESSENCE Festival of Culture: Unstoppable Virtual Experience, in which McDonald’s officially kicks off its partnership with the ESSENCE Girls United HBCU initiative.
“This year, donations to HBCUs are even more critical, as students continue dealing with the impacts of COVID-19 and, now, civil unrest and demands for Black equality,” said Harry L. Williams, Thurgood Marshall College Fund President & CEO.
That’s why TMCF is excited to further our commitment with McDonald’s to help keep more Black students in college.”
Commemorating a 20-year partnership with the ESSENCE Festival of Culture: Unstoppable Virtual Experience, McDonald’s is also embarking on a collaboration with the ESSENCE Girls United HBCU initiative, powered by Black & Positively Golden.
