[Liberian Observer] The Liberian rubber sub-sector is challenged to a significant extent by sub-optimal performance, brought about principally by its oligopolistic character with few buyers and many sellers. The Liberia Rubber Industry Master Plan (2010 - 2040), prepared with input from all stakeholders in 2010, outlined five strategies to enhance profitability and ensure sustainability: (i) replanting; (ii) a smallholder-concession linkage; (iii) a value addition and industry integration; (iv) investment promotion and; (v)