TMZ first reported on newly submitted documents that show West filed a trademark for his Yeezy brand to cover items like makeup, nail polish, body oils, bath gels, facial masks, moisturizers, false eyelashes, perfumes and hair care products.
West’s Mascotte Holdings company filed the paperwork on June 2, and the Yeezy name also would cover hygiene products such as deodorant and toothpaste.
The first time was in 2017 when he submitted documents to secure the name Donda for beauty and skin care products, but the line never took off.
Donda is the first name of West’s late mother Donda West, who passed away in 2007 after having a cosmetic surgery procedure.
“The College Dropout” rapper hasn’t announced the cosmetics line or revealed any plans yet.
