FOR Jewelle Moore-Williams, hair is not just an accessory; it’s part of her identity and has played a significant role in her life since childhood.
The 31-year-old founder and managing director of Sky Luxury Studio, a local hair supply company, told WMN, “I grew up in hair. My mom’s a hair stylist for many many years. It’s basically all that I’ve seen and known.”
Last year this hair foundation paid off big time when Sky Luxury Studio became a sponsor of Miss TT Universe 2023. Moore-Williams said she visited the TT delegate, Faith Gillezeau to examine her hair texture and understand which hair type would best suit her. Gillezeau was provided with Vietnamese single-donor hair in clip-ins and wefted bundles. Single-donor hair is a weft of hair that is sourced completely from one person.
[caption id="attachment_1077009" align="alignnone" width="768"] Jewelle Moore-Williams, left, with her mother Sharon Moore.Photo courtesy Jewelle Moore-Williams - Jewelle Moore-Williams[/caption]
Moore-Williams recalled being in her mom’s hair salon as a child, intrigued by what was taking place as, from a young age, she was able to assist her mom and was even her “guinea pig” at times.
“When I look back at all the photos of myself when I was younger, you would see me with big barrel curls because I was like her personal mannequin.”
She considers her love for hair and beauty as part of her personal brand, as it was what inspired her to start her own business in 2022.
She said, “If you know me, you know me for clothes or you know me for hair.”
When she started her brand, one of her goals was to provide customers with a high-quality product that was easy to manage and had longevity. This was based on her experience with wearing extensions – from “$60 pack hair” to “virgin bundles” – which both have shorter a life span than the single-donor hair.
“I wanted something that would last me long. Something that would look good, feel good and wouldn’t be too high maintenance.”
[caption id="attachment_1077008" align="alignnone" width="749"] Founder and director of Sky Luxury Studio Jewelle Moore-Williams. - Luigi Creese[/caption]
Sky Luxury Studio specialises in single-donor hair which comes in raw Vietnamese and raw Cambodian and can be coloured “all the way to platinum” blond.
She is currently looking into adding South-East Asian and Eurasian hair to her brand’s catalogue.
The name of her business, she said, was inspired by her sister, Cherish Sky Moore, a person she “loves and adores” very much. The decision to carry specific hair types and products is made through extensive research and testing. Although the company was launched in December 2022, her research began in July 2022 and continues to this day.
She said she makes sure to test not only the hair but the hair products on the different hair textures she carries.
“I went to various vendors. I spent the time placing it in my hair, going to different hair stylists for them to install it, just to make sure that what I experience, my clients (also) experience.
