The founders of digital marketplace platform Invent Life, Shubh Singh and Camille Chee-Awai, are focused on selling thousands of products to consumers at unbeatable prices with free delivery service.
The app was launched during Carnival and was built especially for TT, with priority on local products.
The parent company is Newfields Technologies, which Singh established in Maryland, US. as a healthcare, health insurance and health & human services platform provider. The company fully digitised all the record-keeping and pharmaceutical purchasing at the North West Regional Health Authority.
[caption id="attachment_1076403" align="alignnone" width="817"] Invent Life co-founder Shubh Singh -[/caption]
Singh said after working in Trinidad for several years, the duo fell in love with the country and wanted to provide something for the TT consumer.
“Invent Life is our first direct-to-consumer product. Normally we do enterprise platforms, and we did the TSTT bmobile Go app as well. In Jamaica we worked with one of the biggest investment banks. We help other institutions do their platforms, but Invent Life is our own platform.
“After working five years here, we started to feel very much at home. We fell in love with Trinidad, so we said we’d do something for the TT public, and Invent Life is that attempt.
"We call it Invent Life because it provides some of the best rates. We have thousands of products on the app and we’re adding more every week.
"These are some of the best rates which people can get in the market, and we give free same-day delivery in and around Port of Spain, and next day anywhere in the country. We’ve had orders from Mayaro, San Fernando, Biche...We deliver next morning – worst case. San Fernando is same day, Mayaro is next day.”
Chee-Awai said the goal was to get their customers their products in three hours where possible. She said an order for honey was made at 7.02 pm and delivered around 7.30, less than 30 minutes later. She said based on feedback, they would be open for longer hours to service the community.
“In Biche, there was a mother who needed to have products for her baby and ordered early in the morning, and when our driver reached there, she was totally amazed. She said, ‘I can’t believe you all came,’ because she put in an order with these goods with another entity, she has been waiting for two weeks, she had heard nothing from them – and we showed up same day with all the products.
"It is important to make the purchase process, the complete fulfilment, and the delivery process, end-to-end, seamless and easy for savings, because we want the customers to be happy and continue to work with us.”
She said Invent Life sources products from established local distributors and local manufacturers, and plans to import specialised products from overseas in the future.
“We purchase thousands of items to distribute through our digital marketplace. Purchases are made in such quantities to ensure stock is available to meet our customers’ purchase requirements. Stock level
