Automating and monetising data is no easy task. Seeing this is a global issue, Incus Services Ltd is offering companies ways to easily achieve both automating and monetising of data as well as offer consultations with the companies on how to cater to their current market and attract a new wider one in order to develop and earn more income.
For the average person automating and monetising may seem like gibberish, but automating data simply means to let technology do its job with minimal input from a human. For example, instead of having someone sit and manually type personal information one by one for everyone in a company, the software would be able to compile all that information into one file.
As for monetising data, all this suggests is that the company will benefit financially from automating its data. Monetising data can also come in external or direct methods for example, when a company shares, sells, offers information on products and services or barters information with its business partners they can get paid. Companies like Meta formerly known as Facebook is known for selling information like this to advertisers hence the targeted ads after a Google Search. The idea to make it easier for companies to automate and monetise their information came from Incus Services Ltd director Leslie Lee Fook.
Lee Fook, 44, is a high school dropout, but his disinterest didn’t mean that he wasn’t an industrious and entrepreneurial person.
In 1999, he went to the UK with £1,000 to live with one of his aunts and after buying clothes to cater for the cold weather, he was left with £300 which was not enough to call home as much as he'd liked.
He said, “Since it was so expensive to call home constantly my younger brother, who's really the smart one in the family, talked me through building a computer over the phone, and I built my first computer and connected it to dial-up internet,” he said, “I got something called ICQ – an online instant-messaging platform that was created in 1996 by an Israeli company called Mirabilis – that allowed me to communicate back home affordably and that's how I actually started off in technology.”
One morning he was flipping through the paper when he came across a job description that read as if it was for an advertising agency.
“I called and I got an appointment an interview at the Plymouth Market, so I was expecting a big superstore like a Tesco, but when I got there, there were dead cows and dead pigs hanging. Upstairs though, was a cafeteria, so you get tea and everything. I went upstairs and sat down and they interviewed me there."
When he was being interviewed, he was asked, if he wanted to get to customers, where would he go, and how would he reach them.
“I told her through television or the newspaper. But she said no, we go to their houses.’”
Lee Fook pointed out that everyone on the interview panel was in business-wear. After the interview, they asked him if he would like to get the full experience. He said everyone pulled out a trifold booklet and were selling pizza
