Google Business is a tool that helps businesses manage their online presence across Google, including Google Maps and Google Search. With a Google Business listing, businesses can easily manage information such as their business name, address, phone number, website, hours of operation, photos, and customer reviews. This information can then be displayed on Google Maps, Google Search, and other Google properties.

The main benefit of using Google Business is improved visibility. With a verified listing, a business will be easier to find for potential customers searching for products or services in their area. Additionally, having a complete and up-to-date listing can improve the accuracy of information displayed to users, which can increase trust and credibility.

Google Business also offers a range of other features that can help business owners. For example, it allows business owners to post updates, create a product catalogue and post events, picture and video content and offers to their listing, which can help keep customers informed and engaged. Business owners can also respond to customer reviews, which can help manage their online reputation.

Another important aspect of Google Business is the ability to track and analyse customer interactions. With insights and analytics, business owners can see how many people have viewed their listing, how many have clicked through to their website, and how many have called their business. This information can help business owners understand their customers better and make informed decisions about how to grow their businesses.

In addition to improving visibility and managing customer interactions, Google Business can also help businesses with advertising. With Google Ads, businesses can create targeted ads that appear when people search for products or services related to their business. They can reach potential customers who are actively searching for what they offer, increasing the chances of making a sale.

Google Business can give a business some great pieces of data to help you be strategic in your business development, marketing strategy and understanding your clients.

[caption id="attachment_1000134" align="alignnone" width="1024"] -[/caption]

Here are the pieces of data that Google Business will provide you in the reports:

1. Number of views of the business listing on Google Maps and Google Search.

2. Demographic information about customers who have viewed the listing.

3. Customer engagement metrics, such as the number of clicks to the website or calls to the business.

4. Breakdown of customer engagement by time and location.

5. Insights into customer behaviour, such as the most popular times for customers to visit or call.

6. Feedback from customer reviews and ratings.

7. Information on how customers find the business, such as through search or direct navigation.

8. Results of advertising campaigns through Google Ads.

9. Performance of specific promotions and offers posted on the business listing.

10. Customer photos and videos shar