Jamaican and Caribbean businesses must strive to ‘build back blue, build back green, build back better’, following the blow dealt to the global economy by COVID-19.
So says Eleanor Jones, who chairs the Energy, Environment and Climate Change Subcommittee of the Private Sector Organisation of Jamaica (PSOJ).
Jones, who also sits at the helm of Environmental Solutions Limited (ESL), was speaking following her participation in the recent teleconference hosted by The University of the West Indies under the theme ‘COVID and the Environment: For Better or for Worse?’
“Hopefully, we will revisit our approach to the tourism sector so that we take a look at the green side of it – and not just the natural ‘blue’ assets like mangroves and so on, but also integrate our land assets,” she said.
“You have to place financial progress in the bigger picture with environmental stewardship, public health, social well-being, equity, community capacity, vitality and resilience,” Jones said, emphasising the need for businesses to adapt in order to realise “sustainable prosperity”.