Seeking to “galvanise” the revival of eateries across Jamaica, chicken wholesaler CB Group yesterday pledged $30 million in marketing and financial support to 2,300 restaurants and cookshops.
“The two-pronged initiative comes from a place of gratitude and always wanting to make a difference,” Chief Operating Officer Matthew Lyn said.
Taking into consideration that the food services industry is one of the hardest hit economically, CB will be offering to its customers flexible credit terms and product discounts of 10-20 per cent to ease financial burdens.
Marketing support is also being offered to help restaurants and cookshops re-engage the dining public.
“When a quarter of our customers said they could not reopen without support and another 65 per cent said they could use a jumpstart, we knew we had to step up,” Lyn said.
