We are in the midst of the most lucrative season for businesses and no doubt after a year in which COVID-19 relentlessly stifled their attempts to return to profitability, operators large and small are pulling out all the stops to lure shoppers.With the recent ease in the national curfew which has given way to longer shopping hours, there has been a noticeable uptick in business activity.Business leaders have been pressing Government to fully reopen the economy. Indeed, it was one of the key messages from the 12th report of The Barbados Economic Recovery and Transformation Plan Monitoring Committee (BERT MC) issued on Monday.Co-chair of the BERT MC and Chairman of the Barbados Private Sector Association Trisha Tannis in delivering the report said: “It’s essential that the full reopening of the economy takes place and that we really get to a position in our management of the crisis that we’re back to some degree of normalcy without restrictions but still being able to manage the crisis responsibly,” adding that measures to effectively manage the situation must be implemented to ensure the healthcare system does not become overwhelmed and that businesses can continue to operate safely and provide jobs.