It is becoming increasingly clear that our political and business leaders are losing significant ground in the messaging battle for the hearts and minds of too many people in our population regarding the COVID-19 vaccine.After reaching the milestone of vaccinating some 100 000 people with at least one dose, it has now become an uphill battle to get the remaining 65 per cent of the population who are more exposed to catching the disease, to go for the jab.While it is accepted that the AstraZeneca vaccine as well as the other two options now available – the Chinese-made Sinopharm and the American Pfizer – do not represent complete inoculation from COVID-19, the vaccines have proven to reduce the chances of severe illness from the disease, and lessen the chance of spreading it to others.