With tourism summer bookings for 2023 not looking bright, the Barbados Hotel and Tourism Association (BHTA) has embarked on a sales campaign to attract visitors to the island.This was revealed in the BHTA’s CEO Report which was presented during the association’s fourth quarterly meeting.Outgoing chief executive officer Geoffrey Roach predicted that summer arrivals would not return to pre-pandemic levels until 2024.However, he expects strong bookings for the winter season, with occupancy levels for December, January and February at 70 per cent, 68 per cent and 73 per cent, respectively.
