Cécred launches with the Foundation Collection, featuring patent-pending keratin recovery tech that visibly strengthens and revives hair health LOS ANGELES, Feb. 20, 2024 /PRNewswire-HISPANIC PR WIRE/ — Beyoncé Knowles-Carter announced the launch of Cécred, a new haircare line that honors global traditions while delivering what hair craves: rich conditioners and fortifying protein, patent-pending technology and fermentation, sensorial luxury and exceptional performance for visible strength, moisture and shine. Inspired by hair rituals from global cultures, the products feature an array of […]
