The project was so well received that it was expanded to include all 30 public high schools located in Jefferson County.
The presentations include information about Jefferson County’s local waterways and watersheds, litter and its negative impacts on the environment, competition details and how their school can participate.
About four years ago, a group of like-minded organizations came together to create a community outreach and public awareness campaign to encourage everyone, but especially high school students, to stop littering.
The Litter Quitters anti-littering campaign is a project spearheaded by the Jefferson County Conservation District in partnership with: City of Birmingham, City of Bessemer, City of Hoover, City of Leeds, Creative Directions, Inc., Freshwater Land Trust, Jefferson County Commission, Jefferson County Department of Health, Keep Birmingham Beautiful, and Stormwater Management Authority, Inc., and corporate sponsors ACIPCO, Drummond Company, and WBRC-TV and affiliates.
Donations from corporate sponsors WBRC-TV and affiliates, Drummond Company, Inc, and American Cast Iron Pipe Company helped pay for the cash prize, creation and airing of a public service message featuring students from participating high schools talking about the negative effects of littering, and an anti-littering digital billboard campaign.
