Cricket West Indies (CWI) and Apex Group have announced an extended partnership which will see Apex Group become the title sponsor of the three-match Apex Test Series between West Indies and England in March 2022.Apex Group, a global provider of financial, sustainability and environmental services, will feature prominently on the global television broadcast, as well as prime pitch and wicket branding placements, and the Apex logo will also appear on the breast of the West Indies Test kit for the duration of the Apex Test Series. Apex will be granted access to the West Indies team for marketing activation and content and will deliver several sustainability initiatives involving the participation of West Indies players.CWI’s and Apex Sustainability Partnership commenced in October 2021, ahead of the ICC Men’s T20 World Cup with the Apex brand appearing on the West Indies’ ICC T20 World Cup shirt. Apex is providing sustainability and environmental advisory services over a three-year period as CWI’s Exclusive Sustainability Partner. By providing CWI with annual carbon footprint assessments, Apex will help lead the way in driving sustainability in cricket across the region by supporting CWI in creating an action plan to reduce and offset climate-altering outputs, including international travel.
