Finance giant American Express is now the latest to come forward with its own commitment to cultivating Black businesses.
This week American Express announced its new coalition with the U.S. Chamber of Commerce Foundation and the US Black Chambers, the National Black Chamber of Commerce, the National Business League in addition to the Walker’s Legacy organization with a $10 million pledge to fund a new program that will create for organizations focused on supporting Black-owned small businesses over the course of four years.
“We intend for this offer to help jumpstart spending at small businesses during initial reopening by encouraging our global Card Member base of $110 million to Shop Small.
In fact, we launched Small Business Saturday with a statement credit offer, which was critical in helping it become a movement and a staple on the retail calendar every year,” said Walter Frye, VP of Global Brand Engagement and Design, American Express, in an email statement sent to BLACK ENTERPRISE.
“For many ‘regulars,’ small businesses are like a second home.
