You know, a lot of the times they just showcase one face of Africa but actually there are a lot of entrepreneurs, a lot of geniuses, a lot of creative talent , business-minded people and communities that are helping themselves already on ground, so this is not another situation where Africa is helpless.
We've aligned ourselves with their goals, making sure every single part of the continent gets their fair share, gets their fair opportunity for relief, aid and representation and, of course, this is the day that everybody celebrates in Africa so wanted to actually show that Africa is colourful, it's vibrant, it's forward-thinking and it's full of innovators.
It's not just a continent that's sitting there waiting for help, so it's very, very important for us to do that on Africa Day.
Africa is so diverse, so many different cultures, it's so beautiful to hear these stories, to also see those people are actually doing amazing things in their various countries and communities to help during this COVID-19 pandemic.
So to be able to showcase all those is things is also amazing but, of course, today we also launch the Afrodance Challenge to show all the different African dance moves that you can actually showcase and this is in partnership with TikTok, so that was a little exciting for me as well for some of our influencers to properly celebrate the best way we know how and that's dancing.
