The Empire State Building today announced the “Sunrise Experience,” an unprecedented opportunity to watch the sunrise over New York City from ESB’s world-famous 86th floor Observatory.

Guests will share a once-in-a-lifetime opportunity to see, hear and feel the city wake up with unobstructed, 360-degree open-air views in the heart of NYC. No more than 100 tickets will be sold per sunrise.

STATE Grill and Bar, located in the lobby of the Empire State Building, will offer the “Empire State Building Sunrise Breakfast,” available exclusively to visitors who wake up before dawn. The new offering allows ticket holders to add on a prix fixe breakfast option while purchasing passes for the Sunrise Experience.

“Thousands each year rise to see the sunrise at the Grand Canyon. For the first time ever, they will be able to do so from the heart of New York City,” said Jean-Yves Ghazi, Director of the Observatory. “Whether you are a local, or visiting New York from another part of the world, this unparalleled opportunity to watch the city that never sleeps transition from night to day is not to be missed.”

The Sunrise Experience is initially only available from October 1, 2016, through November 20, 2016, and is priced at $100 per person. Guests are permitted access to the 86th floor Observatory approximately 30 minutes before the sunrise time. Limited tickets are available, and reservations are required. Information and tickets are available exclusively at www.esbnyc.com/sunrise.