The colour, splendour and energy of St Vincent and the Grenadines were on display at the recent TT's Carnival as the marketing and development officer of the Carnival Development Corporation (CDC) Esworth “Ezzie” Roberts came to TT to promote the upcoming summer festival known as Vincymas.
[caption id="attachment_1003917" align="alignnone" width="683"] Marketing and development officer of the Carnival Development Corporation, Esworth “Ezzie” Roberts at a event to promote Vincymas. -[/caption]
A media release said Roberts, who represented Vincymas, which is dubbed "the hottest carnival in the Caribbean," outlined the uniqueness of the country’s destination's distinct carnival culture, as well as its other tourism, nature and adventure attributes, at several interviews and media appearances during TT's Carnival week.
[caption id="attachment_1003919" align="alignnone" width="1024"] Guests at Brunch and Soca had the opportunity to pose for photos with the Vincymas brand ambassadors and various VincyMas items. -[/caption]
He also ensured the Vincymas presence via key event activations, including participation at the Vincentian premium all-inclusive event Brunch & Soca (a collaboration of Skinny Fabulous and Yung Hova Marketing Group) which made its way onto the TT Carnival Sunday calendar, the release said.
[caption id="attachment_1003920" align="alignnone" width="1024"] During the parade of the bands on Carnival Monday and Tuesday, brand ambassadors activated promotions at a VincyMas branded booth Ariapita Avenue. -[/caption]
Guests at Brunch & Soca had the opportunity to pose for photos with Vincymas brand ambassadors and various Vincymas branded fete-related paraphernalia.
Most notably, during the parade of the bands on Carnival Monday and Tuesday, brand ambassadors activated promotions at a Vincymas branded booth on Ariapita Avenue.
[caption id="attachment_1003918" align="alignnone" width="1024"] VincyMas' presence was also felt at the Vincentian premium all-inclusive event Brunch & Soca (a collaboration of Skinny Fabulous and Yung Hova Marketing Group)on Carnival Sunday. -[/caption]
Its high visibility, matched with its high-traffic location, gave the CDC team a strategic opportunity to effectively market the upcoming St Vincent and the Grenadines Carnival to masqueraders and tourists as well as local and international Carnival enthusiasts.
Individuals were able to scan the new Vincymas QR code with their mobile devices, which connected them to the festival's website and social media pages, where they were able to find out more about carnival in SVG, the release said.
[caption id="attachment_1003921" align="alignnone" width="1024"] In keeping with Skinny Fabolous' hit collaboration with Nailah Blackman, the CDC encourages everyone to Come Home and experience Vincymas 2023. -[/caption]
While visiting these promotional efforts on site, chairman of the CDC Ricardo Adams said, “We are extremely happy to be at TT’s
