The Clean Label Enthusiasts® research community at InsightsNow reveals demand for immunity supplements and functional ingredients during the continuing pandemic

CHICAGO, IL, UNITED STATES, June 24, 2020 / EINPresswire.com / -- InsightsNow, a behavioral research firm, has released a new wave of research focusing on consumer perceptions and behavior regarding supplements and functional ingredients in today’s world.

The study, "COVID-19 Tracker on Clean Living Behavior," delves into insights from their proprietary, trend-identifying Clean Label Enthusiasts(CLE) consumer research community.Study participants shared beliefs that supplements and functional ingredients are important for strengthening their immune systems against COVID-19.

If someone I know and trust recommends a brand that I’ve never heard of, I will research it to make sure it only contains ingredients I’m aware of," says a CLE.Some key findings from the study:-Forty-two percent of CLE believe supplements or functional ingredients will strengthen their immunity, 48% think they might help, while only 10% do not think they will help.-Seventy-five percent of CLE said that supplements are somewhat or very important in strengthening their immunity against COVID-19.

-Thirty-nine percent of CLE said they look for supplement and functional ingredient information on Google, 24% look to friends and family, 22% to doctors and medical professionals.-The responses show that supplements and functional ingredients offer hope of immunity even though there is no “proof” they improve immunity.As one CLE states: "COVID-19 is new and we don't know of anything that help us build an immunity to it.

New study information is added on a regular basis to the InsightsNow COVID-19 Tracker on Clean Living Behavior To learn more about the study and enquire about upcoming research topics, reach out to InsightsNow at InsightsNowInsightsNow, an agile behavioral research firm, partners with clients across a wide array of industry verticals to grow marketing, branding and product development through custom, cutting-edge research technologies and innovative techniques.

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