On a chilly 55-degree morning at the Los Angeles Memorial Stadium, the USC Trojans welcomed in Coach Herm Edwards and the Arizona State University Sun Devils to kick-off their season for the first 9 am game for the PAC 12. Between the 12 noon start time on the east coast coupled with the CFB on FOX telecast, the PAC 12 hopes to gain more viewers than they typically would with a 4 pm Pacific Standard Time or a 7:30 PST start time.