Trevor A. Edwards is President of NIKE Brands for NIKE, Inc. In this role, Edwards is responsible for leading all category and geographic business units, the Jordan Brand and Action Sports, which includes Hurley International LLC, Digital Sport and brand management throughout the world. Edwards also leads NIKE’s wholesale, retail and e-commerce operations.
Previously, Edwards was Global Brand & Category Management Executive Vice President. Edwards has led some of the brand’s most significant break-through innovations, including spearheading the creation of Nike+, a revolutionary sports training experience that connects digitally enabled footwear with digital services.
Edwards has also helped transform the digital landscape and position Nike as a leader by using social media to connect with consumers globally.