But as women struggle to balance work and home, they may find there are more similarities between the two than they realized, says Marsha Friedman, an entrepreneur, wife, mother of four, and founder and president of News & Experts (www.newsandexperts.com), a national PR firm.

“I’ve always felt that running a business and running a household have a lot in common,” says Friedman, who is also the ForbesBooks author of Gaining the Publicity Edge: An Entrepreneur’s Guide to Growing Your Brand Through National Media Coverage.

Friedman says one way for women to bring better balance to their lives is to apply some workplace strategies to the home, both during this crisis, and once it’s over.

“In business, my philosophy is matching up the interests and skills of the person to the needs of the company,” Friedman says.

Marsha Friedman, the ForbesBooks author of Gaining the Publicity Edge: An Entrepreneur’s Guide to Growing Your Brand Through National Media Coverage, is a businesswoman and public relations expert with nearly 30 years’ experience developing publicity strategies for celebrities, corporations and professionals in the field of business, health and finance.