Members of the National Black Church Initiative (NBCI) from the New York area joined NBCI President Rev. Anthony Evans to launch a Responsible Drinking Campaign during a news conference in front of the Apollo Theater on December 17. The live on social media event brought a simple message to New Yorkers: If YOU ARE GOING TO DRINK, DO IT RESPONSIBLY. Since COVID, alcohol abuse, violence, and deadly vehicular accident rates have risen. The NBCI ministers preached and the theater group, IMPACT, performed to draw attention to the problem of alcoholism in the community.