Influencers are cultural behemoths of the digital age and their impact extends far beyond the social media haunts they frequent. See, digital creatives have effectively capsized traditional marketing and transformed the way multi-billion dollar brands connect with consumers. This ability to transfix audiences through a mix of aspirational and motivational content has allowed many creators, specifically women of color, to reach economic heights once believed to be exclusive to highly-degreed careers or the ever-contentious Nepo babies. Regardless of how you feel about the creator economy as a whole, the influence of these women cannot be ignored. So why is it that when these women are attached to rappers or professional athletes, all of their accolades get reduced to a mere byproduct of their partner’s success? Any feats they accomplish are cloaked in the shadows of these men as if their influence and social prowess become less valuable because of who they are partnered up with....