The Saint Lucia Tourism Authority, through its Caribcation Brand and in partnership with the Guyana Tourism Authority, led a sales mission in Guyana from February 1st – 6th, in preparation for the introduction of new direct service between the two countries, on British Airways, beginning March 27, 2023. The mission tapped into the vastly expanding Guyanese market to promote Saint Lucia's tourism to attract more visitors. Led by Lorine Charles-St. Jules, CEO of the Saint Lucia Tourism Authority, the delegation included the Marketing Manager for the Caribbean Region, Events and Sports- Christopher Gustave, and the CEO and Business Development Manager