Internet domain registrar GoDaddy recently launched an initiative to support small businesses forced to close their physical spaces because of COVID-19.

Called #OpenWeStand, the collaboration also involves Silicon Valley heavyweights PayPal, GoFundMe and Salesforce — which have been thriving despite the coronavirus, reaping profits from helping their customers focus on provides tools, widgets, resources and blogs for small businesses to use during the lockdown phases of COVID-19.

“In this time of uncertainty for small businesses, we are laser-focused on innovating for our customers; their digital presence is more important than ever.

Among the small businesses featured by #OpenWeStand.org is Kendall Antonelli’s Austin, Texas-based cheese shop, which gets some exposure in GoDaddy’s #OpenWeStand television commercial.

That has helped draw attention to Antonelli’s Cheese Shop, and Antonelli appreciates the Internet giant connecting her small business to other resources.