CHICAGO, June 19, 2020 – ORS™ Haircare, the respected, Chicago-based multicultural hair care company, this morning proudly launched ORS™Cares with $100,000 starting investment.

“For more than two decades now in the business of beauty, ORS™Haircare has honored and respected the unique struggle of black hairstylists and salon professionals—and they’re in our thoughts especially at this challenging time,” the company said in a statement.

In its headquarters city, ORS™Cares will be making direct contributions to impactful local community organizations, among them My Block, My Hood, My City, which has raised and provides funds for small black businesses in disadvantaged areas in Chicago that were impacted by the recent rioting, and others.

A committee of principals representing the ethnic hair care industry, ORS™ Haircare, and Chicago’s local business community will be convened to review the applications promptly, determine the recipients and ensure the most rapid and timely awarding of the support, with the date(s) to be announced.

As the nation’s essential black salon industry is suffering and needs assistance more than ever, ORS™Haircare, with ORS™Cares, stands poised to continue its legacy of leadership and corporate social responsibility.