In the midst of the outrage regarding the killing of Minneapolis man George Floyd, Nike has a message for us.

The sports apparel company has played on their famous slogan “Just Do It” in their latest ad on their social media urging us all not to turn our heads to the racism that has been baring its ugly head recently.

“Nike has a long history of standing against bigotry, hatred and inequality in all forms,” Nike said in a statement to CNN.

Floyd’s accused killer ex-police officer Derek Chauvin has been charged with third-degree murder and second-degree manslaughter.

If Chauvin is convicted he faces up to 25 years in prison for the murder charge and up to 10 years for the manslaughter charge.