In an email interview with BLACK ENTERPRISE, NBC Universal Media Manager of Diversity Inclusion for Talent Culture Tiara Budd-Ramos discussed how brands can support their black employees during this time.

What are things brands can do to support their black staffers impacted by the current news cycle?

Every day that a company doesn’t speak out or reach out to their black employees speaks volumes in the workplace.

Many brands are trying to show their solidarity with the black community, but sending an email or tweeting a hashtag isn’t going to cut it.

We want to know that once this news cycle is over and your post is no longer in the feed that your black employees still feel part of an inclusive culture.