THE National Arts Council of Zimbabwe (NACZ) has come under fire for its failure to fully embrace the digital era and market its online platforms after the annual Culture Week — which was held last week — failed to attract significant online viewership.

With a star-studied line up of performers including Selmor Mtukudzi, Jeys Marabini and Peter Moyo, the concert failed to attract meaningful online viewership on the NACZ Facebook page.

There are several possible reasons for the online flop of the Culture Week event.

NACZ could have partnered some of the National Art Merit award-winning online media platforms to get more traffic.”

Importantly, this show attracted a good audience on ZBC-TV as well as social media where it was watched by over 10 000 people on the NACZ Facebook page as well as being shared on 60 other pages on the night,” he said.