By Simona Kitanovska A whopping 54 percent of American consumers would stop using a brand after just one bad experience, with millennials in the majority (57 percent). A recent poll of 2,000 U.S. adults found inconsistent or obsolete online product information to be the No. 1 deal-breaker (24 percent) for consumers to “break up” with a brand they use. However, […]

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